the latest
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
Vísbending – Hver uppsker af fjárfestingu okkar í tónlist?
I wrote for Vísbending about a missing piece in Iceland’s music economy: we invest heavily in creating world-class artists, but much of the economic infrastructure surrounding their international success is built, and importantly owned, elsewhere.
best of 2024 ♡ the era of craftsmanship is here
The 2024 GRAMMYs confirmed it: we're living in an era where excellence in music is defined by artistry, execution, and intention. This deep-dive celebrates the year’s best with sharp analysis, bold observations, and a curated playlist of 100 standout tracks.
Iceland Music – Billboard Pro
As part of my work at Iceland Music, I co-programmed the industry conference at Iceland Airwaves, bringing international music professionals to Reykjavík for a programme of panels, talks and industry events.