speaking
on stages • in classrooms • on air • in print
people ask me to teach their students, write for their publications, speak on their shows, or talk about the work itself.
I was asked to talk about ‘a day in my life as an AI user’, and it turns out I use it mostly as thinking infrastructure, meaning a place to work through ideas, solve problems, write, plan, strategise and keep four interconnected businesses moving.
I wrote for Vísbending about a missing piece in Iceland’s music economy: we invest heavily in creating world-class artists, but much of the economic infrastructure surrounding their international success is built, and importantly owned, elsewhere.
I was invited to speak to the Music Business class at Tónlistarskóli FÍH about my work at ÚTÓN / Iceland Music and the business behind building careers in music.
Ahead of Bransaveisla 2023 – Iceland Music’s annual industry event ahead of Iceland Airwaves, I spoke with RÚV Rás 1 and Bylgjan about Iceland’s evolving music industry and taking Icelandic music international.
I moderated a panel at Nordic Folk Alliance in Roskilde exploring how music finds its way into film, television, advertising and video games — and the opportunities sync creates for artists.
At Iceland Airwaves 2022, I moderated a fireside chat with Laufey and her manager, Max Gredinger, about the artistic vision and strategy behind her rapidly growing international career.
Ahead of Iceland Airwaves 2022, I spoke to Fréttablaðið about the festival, its international industry programme, and our work bringing music professionals and press to Reykjavík.
While presenting Record in Iceland at Westway LAB in Portugal, I was interviewed by Observador about Iceland’s approach to music as an industry and the role of government investment in supporting its growth.
As part of a podcast series hosted by Myke Hurley, I was invited to host an episode about a personal hero, so I of course picked Taylor Swift.
Recorded before the re-recordings and record-breaking tour took center stage, the episode explores what I believe to be her true superpower: turning emotional intelligence into smart, impactful business strategy. The full episode is transcribed here.
As Product Manager at Promogogo, I spoke with Music Ally about building technology for live music, from real-time ticketing data and artist segmentation to managing complex international tours.
I was invited to speak at Secret Sessions’ Artist Meet Up at The Hospital Club in London about building an audience as an independent musician, and why artists need to build their online infrastructure before they have something to sell.
I worked with Talent Unlimited on the launch of its Music Futures Festival in London, developing the digital marketing and audience strategy and leading a social media workshop for participating students. All seven shows sold out.
Name Pronunciation
Habbi is used because pronouncing Hrefna Helgadóttir is an adventure in linguistics.
The closest English pronunciation is:
Hrefna: HH-reb-na
Helgadóttir: Hell-ga-Dough-ttir
Luckily – Habbi is much easier.
Speaking enquiries
For talks, panels, moderation, guest lectures and media appearances: hi@habbi.co →
I was invited to give Á bakvið tjöldin, a guest lecture for students on the new Tónlist, nýsköpun, tækni programme at the Iceland University of the Arts, about the role of artist management and the business infrastructure behind an international music career.