speaking
on stages • in classrooms • on air • in print
people ask me to teach their students, write for their publications, speak on their shows, or talk about the work itself.
I use AI everywhere, always, for everything. Mostly as “thinking infrastructure” — a place to work through ideas, solve problems, write, plan, strategise and keep four interconnected businesses moving.
January 22, 2026 – 10-minute presentation: “Day in the life of an AI-user” at Hjálmar Gíslason’s Reykjavík AI-industry meet-up.
At Iceland Airwaves 2022, I moderated a fireside chat with Laufey and her manager, Max Gredinger, about the artistic vision and strategy behind her rapidly growing international career.
Ahead of Iceland Airwaves 2022, I spoke to Fréttablaðið about the festival, its international industry programme, and our work bringing music professionals and press to Reykjavík.
While presenting Record in Iceland at Westway LAB in Portugal, I spoke to Observador about Iceland’s approach to music as an industry and the role of government investment in supporting its growth.
Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy. This piece dives into how she uses empathy and connection not just in her music, but to build a lasting empire.
As Product Manager at Promogogo, I spoke with Music Ally about building technology for live music — from real-time ticketing data and artist segmentation to managing complex international tours.
Name Pronunciation
Habbi is used because pronouncing Hrefna Helgadóttir is an adventure in linguistics.
The closest English pronunciation is:
Hrefna: HH-reb-na
Helgadóttir: Hell-ga-Dough-ttir
Luckily – Habbi is much easier.
I wrote for Vísbending about a missing piece in Iceland’s music economy: we invest heavily in creating world-class artists, but much of the economic infrastructure surrounding their international success is built, and importantly owned, elsewhere.