Building Tools for the Live Music Business — Interview with Music Ally

In 2020, Music Ally profiled Promogogo, where I was Product Manager, looking at how we were using real-time ticketing data to help artist teams make better decisions across live campaigns.

The piece explored our integrations with ticketing platforms, campaign-building tools and gogoTier — our system for segmenting artists according to the scale of their live business and adapting the product and pricing accordingly.

I spoke to Music Ally about where we believed the technology could create the most value, particularly for artists operating increasingly complex international tours.

“Artists on this scale often do big tours with 50+ dates in a year. A lot of different shows means sometimes there are dates that fall through the cracks and don’t sell as well as the rest. Promogogo’s systems are able to flag that and bring it to the attention of the team right away so they can get ahead of it.”

— Hrefna Helgadóttir, Product Manager, Promogogo, in Music Ally

Read: Tools: Promogogo. Sell more tickets using AI, Machine Learning, Predictive Algorithms and Big Data — Music Ally, 14 January 2020