Social media isn’t really social anymore. The public feed has become entertainment, and I for one see that as a sigh of relief.

I was asked to talk about ‘a day in my life as an AI user’, and it turns out I use it mostly as thinking infrastructure, meaning a place to work through ideas, solve problems, write, plan, strategise and keep four interconnected businesses moving.

As the value of doing the work plummets, the most valuable skill in the economy becomes clarity of thought. My notes on Tyler Cowen’s 2013 Average Is Over and how his prediction reads like our present.

I was getting around 100 messages a day across email and social platforms. Instead of trying to work harder, I invested in building a system to contain them, and finally committed to Inbox Zero.

At Iceland Music, I turned a manually maintained database of Icelandic artists’ international concerts into an automated discovery platform using technology from my former colleagues at Mobilitus.

I was brought in to manage communications around Avo’s $3M seed round, running the Icelandic press launch and coordinating with the investor team on the international announcement.

As Product Manager at Promogogo, I spoke with Music Ally about building technology for live music, from real-time ticketing data and artist segmentation to managing complex international tours.

Music Ally featured Promogogo in its 2020 Sandbox Live Music Roundup, calling it “an essential tool” for promoters, agents and managers responsible for ticket sales.

With technical barriers wiped away, success comes down to one thing: the work.

Fans were already taking and sharing thousands of photos from live shows, but hashtags were messy and inconsistent, and many didn't tag their photos at all.

So we built another way to find them.

While some content “goes viral” randomly, it is unlikely to leave a lasting impact unless it has an established online presence it can continue to build on.