Avo – $3M Seed Round Campaign

In September 2020, Icelandic startup Avo announced a $3 million seed round led by GGV Capital, with participation from Heavybit and Y Combinator.

I was brought in to manage communications around the announcement from Avo’s side. I ran the Icelandic press launch, prepared the materials and coordinated with the investor team on the international announcement.

The story was positioned differently across the two markets: in Iceland, the focus was on an Icelandic startup raising 419 million ISK from Silicon Valley investors, while internationally the announcement focused on Avo’s analytics technology and the launch of Inspector.

GGV led the US press strategy, including TechCrunch.

Coverage:

• Avo raises $3M for its analytics governance platform – TechCrunch

• Icelandic startup Avo takes in $3m seed – Venture Capital Journal

• Avo raises $3m and launches 'Inspector' for instant analytics governance – Northstack

• Avo Launches Inspector for Instant Analytics Governance – BusinessWire

• Avo í 419 milljóna hlutafjáraukningu – Viðskiptablaðið

• Sóttu 419 milljónir í Kísildalinn – Viðskiptablaðið

• Fyrrverandi stjórnendur hjá Plain vanilla safna 419 milljónum – Morgunblaðið