STRATEGY, STORY, VISIBILITY — FROM IDEA TO IMPACT
Habbi is the Founder of GLITSKÝ Management, an artist management company developing talent for the global stage. She works at the intersection of strategy, story, and visibility — turning creative potential into work that resonates.
With 15 years of experience across Iceland, London, and the US, she she has built a career around one thing: making sure great work gets seen.
Her career began in promotion, driven by one frustration: seeing great work go unseen. That passion for visibility has shaped her path — from selling out her high school play to delivering #1 singles, sold-out festivals, and headline-making press for the artists she champions.
4x #1 singles in Iceland within GLITSKÝ’s first year of operation
Elín Hall Opens Main Stage at BludFest, curated by YOUNGBLUD
Curated Iceland Music’s Playlists to 30,000+ followers
Moderated Laufey keynote at Iceland Airwaves.
Arcade Fire campaign using Promogogo generates 80.000 fan engagements in 24 hours
Sold-out London classical music festival through targeted copywriting
select achievements
I don’t think of visibility as promotion.
I think of it as alignment.
The work, the story, and the timing all have to click — because even brilliant work doesn’t find its audience on its own.
Most projects don’t fail because they’re bad.
They fail because they never reach the right people.
That’s the problem I solve.
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4x #1 singles in Iceland
Elín Hall BludFest opener
Strategic Executive Partnership with Mike Dixon, Sodarock Music
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Media Coverage in Rolling Stone, Billboard, NME
100K+ organic social impressions/month
30K+ playlist followers
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#1 on Apple Podcasts Careers chart (Iceland)
Listeners in 60+ countries
Mentored by Relay FM’s Myke Hurley
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Built and improved ticket sales dashboard for music professionals
Wrote expert articles on ticket sales strategy and audience growth
Helped Arcade Fire achieve 80K+ hits and active fan UGC campaign
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Specialized in music marketing and digital promotion
Planned, organized, and marketed live events with fundraising
Dissertation on viral content in music industry; First-Class Honours
Visibility isn’t luck – it’s built.
Great campaigns start with a shareable, clear and resonant story, so when lightning strikes – you’re ready.
For campaign execution, management, or long-term partnerships, I lead the work through GLITSKÝ Management >>
Today Habbi partners with artists and collaborators who share her belief: visibility is non-negotiable, and great work should be seen.
All projects and collaborations are led via GLITSKÝ
follow my journey on Instagram
