STRATEGY, STORY, EXECUTION — FROM IDEA TO IMPACT

WELCOME TO HABBI’S DOMAIN

there’s nothing I love more than writing & music.

lucky for me, my knack for storytelling & producing high-stakes projects meant the world of music always had a role for me.

bouncing between Iceland, London & the US ever since I was 19 has introduced me to so many people. I built my career on promo before launching into more executive roles.

here’s how it all played out…

I was supposed to study engineering.

when I was 17, as a make-up artist for our school-play, I saw when the so-called marketing team was more interested in showing up for the parties than promoting the show. they even forgot to invite the Dean.

the show was incredible. some of those actors are now among Iceland’s best. but no one saw it — except us backstage.

the following year – I was tasked with promoting the play. not only did we sell out six shows, we had to add two more. and we did not forget to invite the Dean.

this experience made one thing clear to me:

I hate when great work goes unseen.

so I studied Arts Management in London, focusing on music (because I loved hanging out with bands) and promotion (because I love writing. and promo, at its core, is writing. and also I believe visibility is non-negotiable for artists).

My 2014 dissertation explored “How Does Online Content Go Viral and What’s Its Relevance in the Music Industry?” It concluded:

Going viral means nothing if you haven’t laid the foundation.

The most powerful path is consistently building a shareable, clear, and resonant story — so when lightning strikes, you’re ready.

I’ve spent the last 15 years helping artists and brands do just that.

cv

- 4x #1 singles in Iceland
- Elín Hall BludFest opener
- Strategic Executive Partnership with Mike Dixon, Sodarock Music
- Media Coverage in Rolling Stone, Billboard, NME
- 100K+ organic social impressions/month
- 30K+ playlist followers
- #1 on Apple Podcasts Careers chart (Iceland)
- Listeners in 60+ countries
- Mentored by Relay FM’s Myke Hurley
- Built and improved ticket sales dashboard for music professionals
- Wrote expert articles on ticket sales strategy and audience growth
- Helped Arcade Fire achieve 80K+ hits and active fan UGC campaign
- Specialized in music marketing and digital promotion
- Planned, organized, and marketed live events with fundraising
- Dissertation on viral content in music industry; First-Class Honours

Complete CV on LinkedIn →

what I normally
get complimented
on (thank you) <3

Storytelling for connection. Not just for clicks.
I turn complex creative work into clear, resonant narratives that land.
Press strategy that performs.
My hit rate for press placements is nearly 100%.
No tricks — just a clear sense of what’s worth telling.
Strategy and execution.
I don’t just make decks — I deliver.
No fluff. No panic. Just calm, focused collaboration

Vision. Mission. Action.
That’s how I live. That’s how I work.

Arcade Fire used a Promogogo fan feature — 80,000+ hits in a few hours
Moderated Laufey’s keynote at Iceland Airwaves
Elín Hall + Baldvin Hlynsson landing four singles #1 in Iceland in GLITSKÝ’s first year
Billboard Pro press piece sent to me by friends who didn’t know I’d placed it
MakeWorkWork mentored by Myke Hurley
Sold out a classical music festival in London with just compelling copywriting
Curating the Iceland Music playlists and watching them hit 30,000 followers