essays & insights
best of 2024 ♡ the era of craftsmanship is here
The 2024 GRAMMYs confirmed it: we're living in an era where excellence in music is defined by artistry, execution, and intention. This deep-dive celebrates the year’s best with sharp analysis, bold observations, and a curated playlist of 100 standout tracks.
Moderating Laufey’s Keynote at Iceland Airwaves Conference
At Iceland Airwaves 2022, I had the honor of moderating a keynote fireside chat with Laufey and her manager, Max Gredinger. We explored the vision behind her meteoric rise—blending jazz, Gen Z storytelling, and strategy into a global breakout moment.
Taylor Swift :: An Empire Built on Empathy
Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy. This piece dives into how she uses empathy and connection not just in her music, but to build a lasting empire.
only the work remains :: shortcuts don’t build legacies
Now that technical barriers have been wiped away, the real question isn’t how to do something, but what we create. Whether it’s building a website, launching a podcast, or breaking into music, there really are no shortcuts and no hacks — only the work remains.
guest features
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Hver uppsker af fjárfestingu okkar í tónlist?
VÍSBENDING
March 21, 2025Áætluð tónleikavelta og áætluð streymisvelta einnar tónleikaferðar er meiri en heildarveltan hérlendis.
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Habbi – Personal Hero, Podcast Mentorship
MYKE HURLEYS’S MENTORSHIP
November 18, 2021Habbi answers "so, what is with the Taylor Swift thing?" directly on a podcast episode produced for Myke Hurley’s podcast mentorship programme.
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Taylor Swift’s reputation Ticket Strategy: Slaying the Scalpers
PROMOGOGO
November 21, 2018The secondary ticket market isn't just a technical problem—it’s an economic one.
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No More Dear Taylor – taking the gloves off
PROMOGOGO
August 24, 2017Taylor Swift is back with a bang, completely shaking off her what-a-perfect-rolemodel image from the past.
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a book I love: where the crawdads sing
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new era as an artist manager ♡
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update. what's coming <3