essays & insights
curated reflections on music, craft, and strategy.
Average Truly Is Over – how to operate within the terrifying trends of today’s work
As the value of doing the work plummets, the most valuable skill in the economy becomes clarity of thought.
My notes on Tyler Cowen’s 2013 Average Is Over and how his prediction reads like our present.
best of 2024 ♡ the era of craftsmanship is here
The 2024 GRAMMYs confirmed it: we're living in an era where excellence in music is defined by artistry, execution, and intention. This deep-dive celebrates the year’s best with sharp analysis, bold observations, and a curated playlist of 100 standout tracks.
How Language From StrengthsFinder Removes Doubts in my Day-to-Day Work
Back in 2023, I discovered a framework that gave words to my intuition and strengths. This piece captures that moment and how it shaped the way I approach strategy and collaboration today.
Moderating Laufey’s Keynote at Iceland Airwaves Conference
At Iceland Airwaves 2022, I had the honor of moderating a keynote fireside chat with Laufey and her manager, Max Gredinger. We explored the vision behind her meteoric rise—blending jazz, Gen Z storytelling, and strategy into a global breakout moment.
Taylor Swift :: An Empire Built on Empathy
Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy. This piece dives into how she uses empathy and connection not just in her music, but to build a lasting empire.
only the work remains :: shortcuts don’t build legacies
Now that technical barriers have been wiped away, the real question isn’t how to do something, but what we create. Whether it’s building a website, launching a podcast, or breaking into music, there really are no shortcuts and no hacks — only the work remains.
guest features
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Hver uppsker af fjárfestingu okkar í tónlist?
VÍSBENDING
March 21, 2025Áætluð tónleikavelta og áætluð streymisvelta einnar tónleikaferðar er meiri en heildarveltan hérlendis.
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Habbi – Personal Hero, Podcast Mentorship
MYKE HURLEYS’S MENTORSHIP
November 18, 2021Habbi answers "so, what is with the Taylor Swift thing?" directly on a podcast episode produced for Myke Hurley’s podcast mentorship programme.
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Taylor Swift’s reputation Ticket Strategy: Slaying the Scalpers
PROMOGOGO
November 21, 2018The secondary ticket market isn't just a technical problem—it’s an economic one.
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No More Dear Taylor – taking the gloves off
PROMOGOGO
August 24, 2017Taylor Swift is back with a bang, completely shaking off her what-a-perfect-rolemodel image from the past.
I send in-the-moment letters on substack
