Viðskiptablaðið spoke to me about building GLITSKÝ Management and why Iceland needs stronger professional infrastructure around its internationally successful music industry.

Playlist: Your Reykjavík soundtrack — a city-chic, cozy introduction to Icelandic music, from our world-famous icons to locally beloved favourites.

I was invited to give Á bakvið tjöldin, a guest lecture for students on the new Tónlist, nýsköpun, tækni programme at the Iceland University of the Arts, about the role of artist management and the business infrastructure behind an international music career.

GLITSKÝ Management was awarded ISK 1,500,000 from Iceland’s Music Fund in its second allocation of 2025.

I wrote for Vísbending about a missing piece in Iceland’s music economy: we invest heavily in creating world-class artists, but much of the economic infrastructure surrounding their international success is built, and importantly owned, elsewhere.

An artist bio isn't a biography of everything you've ever done. Using Björk as an example, here's how I think about positioning an artist, establishing credibility and directing attention towards what matters now.

The 2024 GRAMMYs confirmed it: we're living in an era where excellence in music is defined by artistry, execution, and intention.

Playlist: The taste of a professional fan-girl — 100 of the best songs of 2024, deliberately sequenced and designed for a full listen from track 1 through track 100.

Elín Hall’s Iceland Airwaves 2024 showcase introduced her new English-language material to international press and industry, with coverage across PAPER, American Songwriter, Paste, The Line of Best Fit and more.

I was invited to speak to the Music Business class at Tónlistarskóli FÍH about my work at ÚTÓN / Iceland Music and the business behind building careers in music.

Playlist for those whose only problems are self-inflicted.

As part of my work at Iceland Music, I co-programmed the industry conference at Iceland Airwaves, bringing international music professionals to Reykjavík for a programme of panels, talks and industry events.

Ahead of Bransaveisla 2023 – Iceland Music’s annual industry event ahead of Iceland Airwaves, I spoke with RÚV Rás 1 and Bylgjan about Iceland’s evolving music industry and taking Icelandic music international.

I moderated a panel at Nordic Folk Alliance in Roskilde exploring how music finds its way into film, television, advertising and video games — and the opportunities sync creates for artists.

At Iceland Airwaves 2022, I moderated a fireside chat with Laufey and her manager, Max Gredinger, about the artistic vision and strategy behind her rapidly growing international career.

Ahead of Iceland Airwaves 2022, I spoke to Fréttablaðið about the festival, its international industry programme, and our work bringing music professionals and press to Reykjavík.

At Iceland Music, I turned a manually maintained database of Icelandic artists’ international concerts into an automated discovery platform using technology from my former colleagues at Mobilitus.

While presenting Record in Iceland at Westway LAB in Portugal, I was interviewed by Observador about Iceland’s approach to music as an industry and the role of government investment in supporting its growth.

As part of my work at Iceland Music, I supported Ösp Eldjárn’s participation in Global Music Match, securing coverage in RÚV, Morgunblaðið and Vísir. The project went on to win the WOMEX Professional Excellence Award in 2021.

As part of a podcast series hosted by Myke Hurley, I was invited to host an episode about a personal hero, so I of course picked Taylor Swift.

Recorded before the re-recordings and record-breaking tour took center stage, the episode explores what I believe to be her true superpower: turning emotional intelligence into smart, impactful business strategy. The full episode is transcribed here.