Vill halda verðmætasköpun innanlands — Viðskiptablaðið
Viðskiptablaðið spoke to me about building GLITSKÝ Management, the expansion of our team and why I think Iceland needs to build more of the professional infrastructure around its internationally successful music industry at home.
We talked about the gap between Iceland's investment in music education and creation, and the management, marketing, international relations, project management and business development needed when those projects begin operating internationally.
The conversation coincided with Helena Sif Gunnarsdóttir joining the GLITSKÝ team across artist marketing and operations.