essays & insights
curated reflections on music, craft, and strategy.
Moderating Laufey’s Keynote at Iceland Airwaves Conference
At Iceland Airwaves 2022, I had the honor of moderating a keynote fireside chat with Laufey and her manager, Max Gredinger. We explored the vision behind her meteoric rise—blending jazz, Gen Z storytelling, and strategy into a global breakout moment.
Taylor Swift :: An Empire Built on Empathy
Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy. This piece dives into how she uses empathy and connection not just in her music, but to build a lasting empire.
