essays & insights

curated reflections on music, craft, and strategy.

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  • Hver uppsker af fjárfestingu okkar í tónlist?

    VÍSBENDING
    March 21, 2025

    Áætluð tónleikavelta og áætluð streymisvelta einnar tónleikaferðar er meiri en heildarveltan hérlendis.

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  • Habbi – Personal Hero, Podcast Mentorship

    MYKE HURLEYS’S MENTORSHIP
    November 18, 2021

    Habbi answers "so, what is with the Taylor Swift thing?" directly on a podcast episode produced for Myke Hurley’s podcast mentorship programme.

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  • Taylor Swift’s reputation Ticket Strategy: Slaying the Scalpers

    PROMOGOGO
    November 21, 2018

    The secondary ticket market isn't just a technical problem—it’s an economic one.

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  • No More Dear Taylor – taking the gloves off

    PROMOGOGO
    August 24, 2017

    Taylor Swift is back with a bang, completely shaking off her what-a-perfect-rolemodel image from the past.

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