Short Bio

Hrefna Helgadóttir, known as Habbi, is a visibility strategist and founder of GLITSKÝ Management, where she builds international careers for Icelandic artists. Creator of The Visibility Framework™, Habbi helps ambitious creators, founders, and organisations turn ideas into stories people remember and build audiences that care.

Over 15 years across music, technology, and media, she has developed strategies behind #1 singles, international stages, and global press coverage, with campaigns recognised by Billboard, Rolling Stone, NME, and The Line of Best Fit.

She writes and speaks about storytelling, positioning, and how exceptional work earns attention. Habbi’s work connects with creators, founders, artists, and creative professionals across Iceland and internationally.

Long Bio

Hrefna Helgadóttir, known as Habbi, is a visibility strategist and founder of GLITSKÝ Management, an Icelandic artist management company building international careers for artists with global ambitions.

Her work is built around a simple belief: visibility isn’t luck — it’s built. Through The Visibility Framework™, Habbi helps ambitious creators, founders, and organisations turn ideas into stories people remember and build audiences that care.

As founder of GLITSKÝ Management, Habbi develops global strategies for Icelandic artists, with work contributing to #1 singles, international festival opportunities, and coverage across outlets including Billboard, Rolling Stone, NME, and The Line of Best Fit.

Previously, she served as Head of Marketing & International PR at Iceland Music, Iceland’s national music export office, where she led campaigns introducing Icelandic artists to global audiences and built digital communities reaching hundreds of thousands of music fans every month.

She holds a BA (Hons) in Arts Management from London South Bank University, where she specialized in music marketing and digital promotion. During her decade in London, she led product development and editorial strategy at Promogogo, a music technology company focused on audience growth and ticket sales. Her work included campaigns such as an Arcade Fire collaboration generating 80,000 fan engagements in four hours and a Talent Unlimited partnership contributing to a sold-out festival.

Habbi has spoken at London’s Secret Sessions, Iceland Airwaves, and AI Forum, and guest-lectured at LHÍ and MÍT on music export, audience building, and creative identity.

Based between Reykjavík and London, Habbi writes about the strategy, storytelling, and cultural forces that help exceptional work find its audience.

Name Pronunciation

Habbi is used because pronouncing Hrefna Helgadóttir is an adventure in linguistics.

The closest English pronunciation is:

Hrefna: HH-reb-na
Helgadóttir: Hell-ga-Dough-ttir

Luckily – Habbi is much easier.

Selected Highlights

Selected examples of campaigns, artist development, and audience-building work:

• Elín Hall opens BludFest main stage curated by YUNGBLUD

• Four #1 singles developed through GLITSKÝ release strategies

• Icelandic artists featured in Billboard, Rolling Stone, NME, and The Line of Best Fit

• Arcade Fire campaign generating 80,000 fan engagements in four hours

• Iceland Music playlists reaching 30,000+ followers

Topics

• Visibility Isn’t Luck: How Creative Work Finds Its Audience

• The Art of Positioning: Why Great Work Gets Overlooked

• From Iceland to the World: Building International Creative Careers

• Finding Your First Meaningful Audience

• The Modern Artist Is a Business

Hi-Res Headshot