TRANSFORMING VISION TO VISIBILITY

Strategy & Development for Artists, Creatives, & Brands

You have a vision.

I turn it into visibility — with strategy, clarity, and storytelling in your own voice.

For 15+ years, I’ve worked at the intersection of music, media, and tech — from Reykjavík to London to Nashville where I mastered turning complex creative visions into sharp stories — designed to resonate across socials, press, and visuals.

The result?
Ambitious visions transformed into real-world visibility.

How It Works

  • Step 1: Discovery

    → What’s Your idea?

    We start with a one-hour session to understand your vision — then I’ll send a tailored proposal with clear deliverables and pricing.

    What you’ll get:
    – 1-hour Discovery Call
    – Custom     Proposal with Timeline & Prices

  • Step 2: Get Organised

    → Transforming Vision Into a Plan

    Let’s map out exactly what needs to happen for your vision to be realised across your brand and body of work.

    What you’ll get:
    – a Strategy Overview with a full timeline and required deliverables mapped out.

  • Step 3: Aligning Assets

    → Getting Your Story Ready

    Once the full plan is ready, we shape messaging that feels true to you — built to resonate across live, press, and social.

    What you’ll get:
    – Tailored to your project, often includes an updated Profile, Press Release, and Launch-Ready EPK

  • Step 4: Launch!

    → Let’s Goooooo!

    We launch! I’ll leave you with proven systems so you stay visible, consistent, and aligned on the path your vision outlined.

    What you’ll get:
    – Social Media Tracker
    – Content Planner

Available Deliverables:
the exact assets your campaign needs.

See the full list at the bottom of the page
to design the support that best fits you right now.

Most deliverables are available on three tiers:

D I Y


Digital Downloads with the same checklists
I use for my own roster and premium clients.

G U I D E D


Professional feedback on the assets you have
paired with consultations through the execution phase.

P R E M I U M


This usually begins with a 2-hour deep-dive. After that, you can be hands off while I craft all the assets for you.

ready to get started?

✓
from ambition
to reality

the work I love most?

building beautiful brands from the inside out — clear bios, sharp messaging &
seeing projects truly land.

If you are investing in what matters the most to you and want a calm, collaborative partner to bring your vision to life — I’m here.

Available Deliverables

  • Craft a compelling narrative reflecting your identity, achievements, and vision. Includes 2 rounds of edits.

  • Professionally formatted CV highlighting key career achievements and strategic roles.

  • Craft a compelling narrative reflecting your identity, achievements, and vision in all the correct lengths for social media.

  • Electronic press kit including bio, press coverage, photos, and media assets optimized for outreach.

Profile

  • Hands-on consultation to brainstorm and refine campaign ideas, content, or brand positioning.

  • Comprehensive social media plan including audience research, content themes, KPIs, and roadmap.

  • Actionable roadmap including timeline, assets, KPIs, and deliverables.

  • Facilitation of brand workshops, audits, and strategy sessions. Recommended as three 2-hour sessions for 1:1s; also available for groups.

Strategy

  • Well-researched, engaging articles or case studies, optimized for SEO, storytelling, and clarity.

  • High-converting landing pages or website copy. Includes research, persuasive writing, SEO, and 2 rounds of edits.

  • Professional press releases aligned with industry standards. Includes research, messaging, and 2 rounds of edits.

  • Complete website copywriting including home, bio, services, press, and contact pages. Optimized for clarity and brand voice.

Writing & Production

  • Review of current platforms, audience, and engagement; identifies opportunities and strategic recommendations.

  • Coordination of media outreach including press lists, email templates, follow-ups, and coverage tracking.

  • Step-by-step roadmap for releases including marketing, social content, PR, and milestones.

  • Comprehensive event support including coordination, marketing, branding, and audience engagement.

Execution

  • Working with Hrefna was a delight, her bubbly personality and work ethic shone through in every interaction. Communication on the project was great, Hrefna showed great project management skills in leading the team and keeping everyone on task while also being flexible when we had to pivot. I could not recommend working with her enough.

    – Anna Jóna Dungal, Music Executive

  • Hrefna['s feedback was] immensely valuable and I've made significant changes to the platform as a result of her expertise. Not only does she really know her stuff but she delivered her guidance with skill, in a way I could listen to and understand. Thanks!

    – Marcus J Ball, Filmmaker

  • Hrefna has been such a gift in the development of a new entertainment service launching next month. She helped pinpoint the USP, refine the audience, and prioritise the service/website components accordingly. One senses her experience from the way she speaks with ease, intuition and clarity. Particularly grateful for the simple approach on setting up the socials (‘think of it as an extension of your website’), which actually left me feeling excited about having a go at them! Thanks Habbi!

    – Nicola Haffmans, Head of Design

  • Taking my first serious steps in the music industry I consider myself the luckiest person having Hrefna as my guide and mentor. She is the perfect balance of kind and firm and has passed on to me her power and knowledge of being better understood, more organized and more confident aswell as teaching me the fundamental things in marketing, branding and music management.

    – Sólveig Matthildur, Kælan Mikla

Please don’t be shy telling me what you need,
even if you have limited budget.

Each Proposal and Timeline is custom to the project in hand and tailored to the circumstance of each situation. If you’re prepared to DIY the heavy-lifting, a lot can be done with consultation only.

A limited number of retainers are available for larger projects,
with and without deliverables.

ready to get started?


Book Your Discovery Call Now