the latest
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
How I use AI
I use AI everywhere, always, for everything. Mostly as “thinking infrastructure” — a place to work through ideas, solve problems, write, plan, strategise and keep four interconnected businesses moving.
January 22, 2026 – 10-minute presentation: “Day in the life of an AI-user” at Hjálmar Gíslason’s Reykjavík AI-industry meet-up.
Moderating Laufey’s Keynote at Iceland Airwaves Conference
At Iceland Airwaves 2022, I had the honor of moderating a keynote fireside chat with Laufey and her manager, Max Gredinger. We explored the vision behind her meteoric rise—blending jazz, Gen Z storytelling, and strategy into a global breakout moment.
