the latest
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
Elín Hall — Iceland Airwaves 2024 Campaign
Elín Hall’s Iceland Airwaves 2024 showcase introduced her new English-language material to international press and industry, with coverage across PAPER, American Songwriter, Paste, The Line of Best Fit and more.
Moderating Laufey’s Keynote at Iceland Airwaves Conference
At Iceland Airwaves 2022, I had the honor of moderating a keynote fireside chat with Laufey and her manager, Max Gredinger. We explored the vision behind her meteoric rise—blending jazz, Gen Z storytelling, and strategy into a global breakout moment.
Taylor Swift :: An Empire Built on Empathy
Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy. This piece dives into how she uses empathy and connection not just in her music, but to build a lasting empire.
