As the value of doing the work plummets, the most valuable skill in the economy becomes clarity of thought.

My notes on Tyler Cowen’s 2013 Average Is Over and how his prediction reads like our present.

I was getting around 100 messages a day across email and social platforms. Instead of trying to work harder, I invested in building a system to contain them, and finally committed to Inbox Zero.

StrengthsFinder articulated parts of me I’d recognised for a while but never had language for: strategic thinking on one side, and the relentless drive to put things in motion on the other.

I’ve always resisted goals: they either feel arbitrary or make promises about things we can’t control. Yearly themes gave me another way — turning abstract intentions into something I can actually act on.

Sending an email intro isn't technically complicated. What's tricky is navigating the social dynamics. My three-step framework for getting it right.

At Iceland Music, I turned a manually maintained database of Icelandic artists’ international concerts into an automated discovery platform — using technology from my former colleagues at Mobilitus.

Music Ally featured Promogogo in its 2020 Sandbox Live Music Roundup, calling the platform “an essential tool” for promoters, agents and managers responsible for ticket sales.

With technical barriers wiped away, success comes down to one thing: the work.

Whether building a website, launching a podcast, or breaking into music, there are no hacks or shortcuts — only the work remains.

You feel like an imposter because you indeed are one.

I worked with Talent Unlimited on the launch of its Music Futures Festival in London, developing the digital marketing and audience strategy for seven shows across four days. All seven sold out.

As Product Manager at Promogogo, I worked on technology that used concert location and timing data to surface fan photos from Arcade Fire shows — turning the audience itself into part of the artist's digital experience.