the latest

a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.

Habbi 9/27/24 Habbi 9/27/24

ELVA Golf — Icelandic Launch

Launch communications for Icelandic golf-tech company ELVA Golf, including the opening of its first training facility and national coverage on Stöð 2.

Habbi 11/21/21 Habbi 11/21/21

Ösp Eldjárn — Global Music Match

As part of my work at Iceland Music, I supported Ösp Eldjárn’s participation in Global Music Match, securing coverage in RÚV, Morgunblaðið and Vísir.

The project went on to win the WOMEX Professional Excellence Award in 2021.

Habbi 9/3/20 Habbi 9/3/20

Avo – $3M Seed Round Campaign

I was brought in to manage communications around Avo’s $3M seed round, running the Icelandic press launch and coordinating with the investor team on the international announcement.

Habbi 2/18/08 Habbi 2/18/08

Herranótt — Nosferatu: Í skugga vampírunnar

At 17, I was asked to market a school theatre production. We printed 5,000+ posters, got the press, sold out six shows — and accidentally started my career.