ELVA Golf — Icelandic Launch

Sep 27

Written By Habbi

In September 2024, I worked with Icelandic golf-tech startup ELVA Golf on the launch of its first training facility at GKG, Iceland’s largest golf club.

ELVA had developed a new approach to indoor golf training, using six cameras and computer vision to provide real-time analysis of a golfer’s swing without requiring markers or wearable sensors.

I developed the Icelandic launch communications and press materials around the opening, positioning ELVA as Icelandic technology with international ambitions ahead of its planned debut at the PGA Show in Orlando.

The launch was featured in the primetime evening news on Stöð 2, introducing ELVA and its technology to a national audience.