Elín Hall’s Iceland Airwaves 2024 showcase introduced her new English-language material to international press and industry, with coverage across PAPER, American Songwriter, Paste, The Line of Best Fit and more.

At Iceland Airwaves 2022, I moderated a fireside chat with Laufey and her manager, Max Gredinger, about the artistic vision and strategy behind her rapidly growing international career.

Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy. This piece dives into how she uses empathy and connection not just in her music, but to build a lasting empire.

On the day Taylor Swift released 1989, I looked at the strategy behind the campaign — from the value of music and the importance of surprise to her prediction that artists would increasingly get record deals because they already had fans.