ARTIST TOOLKIT
Everything I know, for those who want to figure it out themselves –One-time access · £15
While I love getting hands-on with creative projects, I know not everyone is ready for a full collaboration — and honestly, sometimes you just want to try things yourself first. This toolkit is for you.
For a one-time payment of £15, you’ll get access to all my best insights on how to build a sustainable artist project — from bios to press releases to social media and more. This is the kind of knowledge I usually share with clients over time, now distilled into clear, accessible guides you can use immediately.
Coming Soon:
Getting Started on Social Media
Writing a Press Release Worth Printing
Building the Perfect Artist Bio – using Björk as an example
An amazing artist bio opens doors. For every public appearance there's always the pesky "photo + bio" request from the marketing person. The bio is essential for applications, press releases, submissions, and every online platform, including DSPs and social media.
It matters more than anything that it's relevant and paints a full picture of the person it's for. If our name alone is not already a calling card, the bio is there to establish credibility and ideally excitement for the artist's project. Overstating its importance is not possible. For me, I tend to re-write and update bios every time I'm asked for one. It's not a one and done, due to how important it is to get right every time.
I always start with the long bio first to capture all the important information. The shorter bios, used for social media and web, are a synthesis of the longer bio. Since it's almost impossible to talk about it in theory alone, I'll build out the perfect bio using Björk as my example. Please don't focus on her specifics – the point is showing how to frame a career concisely. Finally, you’ll find my checklist for crafting the perfect bio every time.