music. business. technology.
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
You've Probably Been Underestimating The 1975
After years of actively avoiding The 1975, a behind-the-scenes look at their O2 production changed my mind.
Talent Unlimited — Music Futures Festival
I worked with Talent Unlimited on the launch of its Music Futures Festival in London, developing the digital marketing and audience strategy and leading a social media workshop for participating students. All seven shows sold out.