the latest
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
Investing in Inbox Zero, After a TikTok Changed My Life
I was getting around 100 messages a day across email and social platforms. Instead of trying to work harder, I invested in building a system to contain them, and finally committed to Inbox Zero.
How Language From StrengthsFinder Removes Doubts in my Day-to-Day Work
StrengthsFinder articulated parts of me I’d recognised for a while but never had language for: strategic thinking on one side, and the relentless drive to put things in motion on the other.
How Yearly Themes Propel Me
I’ve always resisted goals: they either feel arbitrary or make promises about things we can’t control. Yearly themes gave me another way — turning abstract intentions into something I can actually act on.