music. business. technology.

a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.

Business Habbi Business Habbi

How Yearly Themes Propel Me

I’ve always resisted goals: they either feel arbitrary or make promises about things we can’t control. Yearly themes gave me another way, turning abstract intentions into something I can actually act on.

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