the latest
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
Taylor Swift :: An Empire Built on Empathy
Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy. This piece dives into how she uses empathy and connection not just in her music, but to build a lasting empire.
