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Before the re-recordings and the record-breaking tour took center stage, I explored Taylor Swift’s true superpower: her ability to turn emotional intelligence into a smart, impactful business strategy.
Who but Taylor Swift would promote a blockbuster pop album with an op-ed in Wall Street Journal, the person who seems completely unaffected by the music crises. She has sold more albums than Britney Spears, Eminem and Prince; all of whom had the advantage of selling records while people were still buying records.
The 2024 GRAMMYs confirmed it: we're living in an era where excellence in music is defined by artistry, execution, and intention.