music. business. technology.
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
Arcade Fire × Promogogo
Fans were already taking and sharing thousands of photos from live shows, but hashtags were messy and inconsistent, and many didn't tag their photos at all.
So we built another way to find them.