music. business. technology.
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
Elín Hall — Iceland Airwaves 2024 Campaign
Elín Hall’s Iceland Airwaves 2024 showcase introduced her new English-language material to international press and industry, with coverage across PAPER, American Songwriter, Paste, The Line of Best Fit and more.
Iceland Music – Billboard Pro
As part of my work at Iceland Music, I co-programmed the industry conference at Iceland Airwaves, bringing international music professionals to Reykjavík for a programme of panels, talks and industry events.
Talking Icelandic Music Export on RÚV Rás 1 & Bylgjan
Ahead of Bransaveisla 2023 – Iceland Music’s annual industry event ahead of Iceland Airwaaves, I spoke with RÚV Rás 1 and Bylgjan about Iceland’s evolving music industry and taking Icelandic music international.
Moderating Laufey’s Keynote at Iceland Airwaves Conference
At Iceland Airwaves 2022, I moderated a fireside chat with Laufey and her manager, Max Gredinger, about the artistic vision and strategy behind her rapidly growing international career.
Fréttablaðið — Iceland Airwaves 2022
Ahead of Iceland Airwaves 2022, I spoke to Fréttablaðið about the festival, its international industry programme, and our work bringing music professionals and press to Reykjavík.