music. business. technology.
a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.
How I use AI
I was asked to talk about ‘a day in my life as an AI user’, and it turns out I use it mostly as thinking infrastructure, meaning a place to work through ideas, solve problems, write, plan, strategise and keep four interconnected businesses moving.
Nordic Folk Alliance — Sync Panel Moderator
I moderated a panel at Nordic Folk Alliance in Roskilde exploring how music finds its way into film, television, advertising and video games — and the opportunities sync creates for artists.
Moderating Laufey’s Keynote at Iceland Airwaves Conference
At Iceland Airwaves 2022, I moderated a fireside chat with Laufey and her manager, Max Gredinger, about the artistic vision and strategy behind her rapidly growing international career.
Secret Sessions — Artist Meet Up
I was invited to speak at Secret Sessions’ Artist Meet Up at The Hospital Club in London about building an audience as an independent musician, and why artists need to build their online infrastructure before they have something to sell.