As the value of doing the work plummets, the most valuable skill in the economy becomes clarity of thought. My notes on Tyler Cowen’s 2013 Average Is Over and how his prediction reads like our present.

I wrote for Vísbending about a missing piece in Iceland’s music economy: we invest heavily in creating world-class artists, but much of the economic infrastructure surrounding their international success is built, and importantly owned, elsewhere.

An artist bio isn't a biography of everything you've ever done. Using Björk as an example, here's how I think about positioning an artist, establishing credibility and directing attention towards what matters now.

The 2024 GRAMMYs confirmed it: we're living in an era where excellence in music is defined by artistry, execution, and intention.

I was getting around 100 messages a day across email and social platforms. Instead of trying to work harder, I invested in building a system to contain them, and finally committed to Inbox Zero.

StrengthsFinder articulated parts of me I’d recognised for a while but never had language for: strategic thinking on one side, and the relentless drive to put things in motion on the other.

I’ve always resisted goals: they either feel arbitrary or make promises about things we can’t control. Yearly themes gave me another way, turning abstract intentions into something I can actually act on.

Sending an email intro isn't technically complicated. What's tricky is navigating the social dynamics.

As part of a podcast series hosted by Myke Hurley, I was invited to host an episode about a personal hero, so I of course picked Taylor Swift.

Recorded before the re-recordings and record-breaking tour took center stage, the episode explores what I believe to be her true superpower: turning emotional intelligence into smart, impactful business strategy. The full episode is transcribed here.

After years of actively avoiding The 1975, a behind-the-scenes look at their O2 production changed my mind.

The tools I use to take writing from an idea to a finished piece — collecting ideas, writing drafts, editing ruthlessly and, eventually, pressing publish.

Writing and editing are not the same thing. On shitty first drafts, learning to separate the creative and analytical parts of the process, and turning a pile of garbage into something worth publishing.

On ideas, inspiration and learning to recognise which thoughts are worth turning into something more.

With technical barriers wiped away, success comes down to one thing: the work.

You feel like an imposter because you indeed are one.

While some content “goes viral” randomly, it is unlikely to leave a lasting impact unless it has an established online presence it can continue to build on.