As Product Manager at Promogogo, I spoke with Music Ally about building technology for live music — from real-time ticketing data and artist segmentation to managing complex international tours.

Music Ally featured Promogogo in its 2020 Sandbox Live Music Roundup, calling the platform “an essential tool” for promoters, agents and managers responsible for ticket sales.

With technical barriers wiped away, success comes down to one thing: the work.

Whether building a website, launching a podcast, or breaking into music, there are no hacks or shortcuts — only the work remains.

You feel like an imposter because you indeed are one.

I was invited to speak at Secret Sessions’ Artist Meet Up at The Hospital Club in London about building an audience as an independent musician — and why artists need to build their online infrastructure before they have something to sell.

I worked with Talent Unlimited on the launch of its Music Futures Festival in London, developing the digital marketing and audience strategy for seven shows across four days. All seven sold out.

As Product Manager at Promogogo, I worked on technology that used concert location and timing data to surface fan photos from Arcade Fire shows — turning the audience itself into part of the artist's digital experience.

On the day Taylor Swift released 1989, I looked at the strategy behind the campaign — from the value of music and the importance of surprise to her prediction that artists would increasingly get record deals because they already had fans.

At 17, I was asked to market a school theatre production. We printed 5,000+ posters, got the press, sold out six shows — and accidentally started my career.