music. business. technology.

a running archive of things I’ve made, written, built and worked on — from campaigns and essays to talks, products and even the villain origin story of how and where it all started.

Habbi 3/21/25 Habbi 3/21/25

Vísbending – Hver uppsker af fjárfestingu okkar í tónlist?

I wrote for Vísbending about a missing piece in Iceland’s music economy: we invest heavily in creating world-class artists, but much of the economic infrastructure surrounding their international success is built, and importantly owned, elsewhere.

Habbi 11/5/22 Habbi 11/5/22

Fréttablaðið — Iceland Airwaves 2022

Ahead of Iceland Airwaves 2022, I spoke to Fréttablaðið about the festival, its international industry programme, and our work bringing music professionals and press to Reykjavík.

Habbi 4/12/22 Habbi 4/12/22

Record in Iceland — Interview with Observador

While presenting Record in Iceland at Westway LAB in Portugal, I was interviewed by Observador about Iceland’s approach to music as an industry and the role of government investment in supporting its growth.

Habbi 1/14/20 Habbi 1/14/20

Building Tools for the Live Music Business — Interview with Music Ally

As Product Manager at Promogogo, I spoke with Music Ally about building technology for live music, from real-time ticketing data and artist segmentation to managing complex international tours.