As part of my work at Iceland Music, I supported Ösp Eldjárn’s participation in Global Music Match, securing coverage in RÚV, Morgunblaðið and Vísir. The project went on to win the WOMEX Professional Excellence Award in 2021.

As part of a podcast series hosted by Myke Hurley, I was invited to host an episode about a personal hero, so I of course picked Taylor Swift.

Recorded before the re-recordings and record-breaking tour took center stage, the episode explores what I believe to be her true superpower: turning emotional intelligence into smart, impactful business strategy. The full episode is transcribed here.

Playlist: The annual “gist of the best” playlist with a genre-agnostic collection of the songs that defined 2019, plus ones you may have missed.

As Product Manager at Promogogo, I spoke with Music Ally about building technology for live music, from real-time ticketing data and artist segmentation to managing complex international tours.

Music Ally featured Promogogo in its 2020 Sandbox Live Music Roundup, calling it “an essential tool” for promoters, agents and managers responsible for ticket sales.

winter melancholia without the holiday madness 🎄

Playlist: Taylor’s entire catalogue — with the definitive version of each song. Perfect for a first listen, or a forever re-listen.

After years of actively avoiding The 1975, a behind-the-scenes look at their O2 production changed my mind.

Playlist: A genre-agnostic playlist of the best music of 2018, curated from year-end lists, industry buzz and the songs that stood out.

Playlist: big teacups, blankets & bae; acoustic autumn has arrived ☕️🍂

Playlist: A 72-track time capsule featuring Lorde, Taylor Swift, Bleachers, alt-J, Harry Styles, Kendrick Lamar, St. Vincent and more.

I was invited to speak at Secret Sessions’ Artist Meet Up at The Hospital Club in London about building an audience as an independent musician, and why artists need to build their online infrastructure before they have something to sell.

I worked with Talent Unlimited on the launch of its Music Futures Festival in London, developing the digital marketing and audience strategy and leading a social media workshop for participating students. All seven shows sold out.

Fans were already taking and sharing thousands of photos from live shows, but hashtags were messy and inconsistent, and many didn't tag their photos at all.

So we built another way to find them.

Who but Taylor Swift would promote a blockbuster pop album with an op-ed in Wall Street Journal, the person who seems completely unaffected by the music crises. She has sold more albums than Britney Spears, Eminem and Prince; all of whom had the advantage of selling records while people were still buying records.

While some content “goes viral” randomly, it is unlikely to leave a lasting impact unless it has an established online presence it can continue to build on.