At Iceland Airwaves 2022, I moderated a fireside chat with Laufey and her manager, Max Gredinger, about the artistic vision and strategy behind her rapidly growing international career.

Ahead of Iceland Airwaves 2022, I spoke to Fréttablaðið about the festival, its international industry programme, and our work bringing music professionals and press to Reykjavík.

Sending an email intro isn't technically complicated. What's tricky is navigating the social dynamics.

At Iceland Music, I turned a manually maintained database of Icelandic artists’ international concerts into an automated discovery platform using technology from my former colleagues at Mobilitus.

While presenting Record in Iceland at Westway LAB in Portugal, I was interviewed by Observador about Iceland’s approach to music as an industry and the role of government investment in supporting its growth.

As part of my work at Iceland Music, I supported Ösp Eldjárn’s participation in Global Music Match, securing coverage in RÚV, Morgunblaðið and Vísir. The project went on to win the WOMEX Professional Excellence Award in 2021.

As part of a podcast series hosted by Myke Hurley, I was invited to host an episode about a personal hero, so I of course picked Taylor Swift.

Recorded before the re-recordings and record-breaking tour took center stage, the episode explores what I believe to be her true superpower: turning emotional intelligence into smart, impactful business strategy. The full episode is transcribed here.

I was brought in to manage communications around Avo’s $3M seed round, running the Icelandic press launch and coordinating with the investor team on the international announcement.

Playlist: The annual “gist of the best” playlist with a genre-agnostic collection of the songs that defined 2019, plus ones you may have missed.

As Product Manager at Promogogo, I spoke with Music Ally about building technology for live music, from real-time ticketing data and artist segmentation to managing complex international tours.

Music Ally featured Promogogo in its 2020 Sandbox Live Music Roundup, calling it “an essential tool” for promoters, agents and managers responsible for ticket sales.

winter melancholia without the holiday madness 🎄

Playlist: Taylor’s entire catalogue — with the definitive version of each song. Perfect for a first listen, or a forever re-listen.

After years of actively avoiding The 1975, a behind-the-scenes look at their O2 production changed my mind.

The tools I use to take writing from an idea to a finished piece — collecting ideas, writing drafts, editing ruthlessly and, eventually, pressing publish.

Writing and editing are not the same thing. On shitty first drafts, learning to separate the creative and analytical parts of the process, and turning a pile of garbage into something worth publishing.

On ideas, inspiration and learning to recognise which thoughts are worth turning into something more.

Playlist: A genre-agnostic playlist of the best music of 2018, curated from year-end lists, industry buzz and the songs that stood out.

With technical barriers wiped away, success comes down to one thing: the work.

Playlist: big teacups, blankets & bae; acoustic autumn has arrived ☕️🍂